Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2021
ISSN: 2444-9709,2444-9709
DOI: 10.1108/sjme-11-2020-0192